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August 8, 2018he answer is easy. You cannot.
I have been practicing ENT surger since 2008. It has now been 9 years since I have been doing this. Am I happy? A resounding NO is the clear answer. Why do I say this? Truth is I do alright, make good money, treat many patients but I am so unhappy about the state of affairs of this system. This Blog of mine will try and explain why..
Corporate hospitals provide good infrastructure. This works well. Nursing staff are fine too. They are not the best but they are reasonably trained and well meaning. This works too.
What does not work is the culture and business processes in place. Let me explain this. The Management – always Finance people – evaluate the REVENUE and MARGINS and so on. Doctors who generate big revenues are rewarded. Those who do not, are penalized – either directly or indirectly by diverting traffic to the “better performing” Doctor.
How does the Doctor improve his REVENUE?
By doing surgical procedures & by Hospital admissions.
The ambitious Doctor tries his best to CONVERT Outpatient consultations into either of the above.